Lisa Hromada
Personal Branding Strategist
Online ID Analyst
Graphic Designer
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Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading certified Reach personal brand strategist, online identity analyst, and graphic designer for women entrepreneurs and solo-preneurs. Lisa's holistic approach to branding is unique. As both an entrepreneur and a corporate team member, Lisa understands what professionals need to feel more fulfilled and successful in their work and achieve measurable results, which makes her a reputable asset to her clients and colleagues.
"My clients are often women in leadership roles – such as entrepreneurs, solopreneurs, and small business owners – who want to learn which tools and resources are right for them to effectively market their business.
They want to be more productive, feel more fulfilled, and create ways of making their businesses more profitable."
Lisa works in collaboration with clients in ways that are productive, positive, and engaging, to strategically align them in their market, attract more clients, increase their online presence, offerings, and profits, and make the difference that they see for the world.
Whether guiding internal teams—branding to help merge personal brands with the corporate brand to communicate a unified message, connect and motivate colleagues, and create stellar teams—or coaching women business leaders—independent professionals, network marketers, and entrepreneurs—Lisa is dedicated to the authenticity of individual expression and achievement.
“Thank you for sharing your gifts with me. You bring more than your skills and talent; you bring spirit!”
Diverse Experience
An ambitious creator and thought leader, Lisa has been directly involved with an abundant and multifaceted collection of marketing campaigns and brand development projects for corporations, small businesses, and independent professionals. Her credentials cover a range of branding: Reach™ Certified Personal Brand Strategist with an expertise in corporate branding, 360° Reach Certified Analyst, Certified Online ID Analyst, and a Bachelor of Science recipient in visual communication for online and offline brand expression (graphic design).
Quick Facts
Lisa is:
- Trained using the structured Reach personal branding methodology – 1-2-3Success!™ – which is based on corporate branding philosophy, was designed by William Arruda, a branding expert and personal branding pioneer, and has been proven with hundreds of thousands of professionals and entrepreneurs around the globe.
- Connected to hundreds of Reach-Certified colleagues who provide complementary services and serve as mentors, sounding boards, and business partners.
- Certified in 360˚Reach as part of the personal branding certification process. 360˚Reach is the first and leading personal branding assessment that has been used by nearly a million people. It is a critical element in the personal branding process and a tool that is used by every Reach-Certified Personal Branding Strategist.
- Understanding of what it feels like to go through the branding process.
- Remains current in the latest thinking and newest techniques in personal branding.
* Testimonials & Viewer Responses *
Core Values
"Operating principles or philosophies that guide an organization's or an individual's behavior, actions, and relationships with the external world."
* Excellence
“the state, quality, or condition of excelling; superiority; something in which one excels; an excellent quality or feature”
Empowered and Unstoppable. Defining and expressing excellence through leveraging qualities and strengths that one naturally embodies. Excellence is shown through the ways in which you work, the value that you provide to others on a personal and professional level, and the state of utilizing your best qualities to live your best life.
It is doing your life’s work in the excellence of who you are and not who you think that others want you to be.
* Creativity
"the ability to transcend traditional thoughts, rules, connections, or the like, and to create meaningful new ideas, methods, expressions, etc.; originality, progressiveness, or imagination"
Imaginative and Authentic. Creative expression through finding solutions that best fit an individual, graphic brand design that resonates with the right audience, and practice of transcending traditional rules in order to create meaningful methods and ideas for optimum, individually defined success.
* Connection
"association; relationship; Usually, connections. associates, relations, acquaintances, or friends, esp. representing or having some influence or power"
Enduring Brand Through Relationships. All things in life, whether on a personal or professional level, are based on making connections. The goal of making connections is to develop valuable relationships, using a power of influence to make a positive difference. Connection also relates to finding what fulfills an individual; some individuals seek spiritual connection along with connection with others on a personal and professional level.
Connections are based on emotions – creating a connection/relationship between you and your client or between your client and your products. Results are what come from this connection, whether they are tangible results or emotional satisfaction. Both are important to the development of an enduring brand.
* Making a Positive Difference
Improve the lives of others by providing creative solutions, support, encouragement, and excellence in all things for the purpose of connecting people in positive ways.
* Balance
"mental stability or emotional harmony; habit of calm behavior or judgment; composition or placement of elements of graphic/art design forms for pleasing aesthetics"
Balance in mind and work so as to not feel overwhelm or stress. For many, juggling the demands of career, family and personal life is their number one challenge.
Balance in design: Visual balance comes from arranging elements on a page with the purpose of not having any one section of the page be too heavy visually; it is also to have elements convey a certain message to an intended audience Having balance in life makes us feel good.
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