"Each experience and encounter is an opportunity to express your unique promise of excellence."
~ Lisa Hromada

Key Points:

"Your brand is a collection of authentic and distinct promises that create emotional connections with a specific audience."

 

"The process of personal branding is first to understand what makes you unique, second to find the tools and resources to communicate with your audience, and third is to ensure that you are expressing your brand in everything that surrounds you."

 

 

"When working with women entrepreneurs, it is important for them to be part of the process the entire time. Building a strong and authentic brand is a collaborative effort requiring work on both sides."

 

"Your brand must be clear, consistent, and constantly visible."

 

 

" By taking a holistic approach to branding, you get internal and external results by going through the personal branding process."

 

 

"Women have unique leadership styles that can be beneficial to getting and keeping more clients as well as building valuable professional relationships."

 

 

"Narrowing your audience for specific marketing purposes is key to growing your business and attracting the right clients for you."

 

 

"Once you have the foundation of your brand established, you’ll want to create a plan for what you will communicate and what tools will be best to use to communicate with your audience."

 

 

" You want to make everything about your brand memorable to your audience. Your graphic design expression plays a significant part of that."

 

 

"A SWOT analysis is a competitive analysis of your strengths, weaknesses, opportunities, and threats and how they compare with competitors."

 

 

"Women take a collaborative approach to leading and men take a more dominating, assertive and direct style of leading. Both are beneficial."

 

Branding Essentials for Women Entrepreneurs

Power Up Your Personal Brand & Put Your Genius to Work

Be sure to check out all seven clips for the complete presentation!

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Clip One: Introduction

Brand Essentials for Women Entrepreneurs - Clip One - Introduction from Lisa Hromada. ©2010

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Clip Two

Brand Essentials for Women Entrepreneurs - Clip Two from Lisa Hromada. ©2010

Topics:
* What is Branding?
* What is Personal Branding?
* The Process of Personal Branding

Clip Three

Brand Essentials for Women Entrepreneurs - Clip Three from Lisa Hromada. ©2010

Topics:
* Sample Branding Process
* Why do I need a Personal Brand?
* 3 "c"s to Branding

Clip Four

Branding Essentials for Women Entrepreneurs - Clip Four from Lisa Hromada. ©2010

Topics:
* Your Brand Toolbox
* The Female Brand

Clip Five

Brand Essentials for Women Entrepreneurs – Clip Five from Lisa Hromada. ©2010

Topics:
* Leadership Styles
* Measuring Success
* Where to Begin/Corporate Brand Actions

Clip Six

Brand Essentials for Women Entrepreneurs – Clip Six from Lisa Hromada. ©2010

Topics:
* Personal Brand Influence Statement
* Understand Your Clients
* Create a Plan
* Your Visual Brand

Clip Seven: Recap & Conclusion

Brand Essentials for Women Entrepreneurs – Clip 7 – Conclusion from Lisa Hromada. ©2010

Topics:
* Recap
* Getting Organized
* Conclusion

>> Thank you for joining me for this presentation~
* Excellence,
Lisa Hromada

Personal Branding & Online ID Programs >>